What Are Cookies and Tracking Technologies

Cookies are small text files that websites place on your device when you visit them. Think of them as digital bookmarks that help us remember your preferences and improve your experience on brainycog.com. Beyond traditional cookies, we also use similar technologies like web beacons, pixel tags, and local storage to understand how our financial modeling platform serves you best.

These technologies work quietly in the background, storing information about your interactions with our educational content, course progress, and system preferences. When you return to our site, this stored information helps us provide a more personalized and efficient learning environment tailored to your financial modeling journey.

Types of Tracking We Use

How Tracking Enhances Your Experience

Our tracking technologies work behind the scenes to create a more intuitive learning environment. For instance, when you're halfway through a complex financial modeling lesson, our system remembers exactly where you left off and can suggest related materials that build on what you've already learned.

We also use this data to identify common stumbling blocks in our curriculum. If analytics show that many students pause or replay a particular section about DCF modeling, we know to add more detailed explanations or supplementary examples. This creates a feedback loop that continuously improves the learning experience for everyone.

Additionally, tracking helps us optimize the technical performance of our platform. We can identify slow-loading pages, fix broken links quickly, and ensure our interactive Excel models and financial calculators work seamlessly across different browsers and devices.

Data Retention and Your Control

You maintain control over this data through several mechanisms. Most modern browsers allow you to view, delete, or block cookies entirely. You can also contact us directly to request information about the data we've collected about your learning activities or ask us to delete specific information from our systems.

Remember that blocking certain cookies might affect your experience on our platform. Essential cookies are necessary for basic functionality, so disabling them could prevent you from logging in or accessing course materials properly.

Managing Your Browser Settings

Third-Party Services

Our platform integrates with several third-party services to enhance your learning experience. These might include analytics providers like Google Analytics, video hosting services for our tutorial content, and payment processors for course enrollment. Each of these services may place their own tracking technologies on your device.

We carefully evaluate all third-party integrations to ensure they meet our privacy standards and provide genuine value to your educational experience. However, these external services have their own privacy policies and cookie practices that operate independently of our direct control.

Before integrating any new third-party service, we review their data handling practices and ensure they align with our commitment to protecting student privacy while delivering high-quality financial education.